Amazon Prime Raises Price for the First Time in Four Years

Amazon is raising the price of a Prime membership for the first time in four years, the company announced during its quarterly earnings report on Thursday. Amazon cited its new NFL deal to stream Thursday Night Football and expanded entertainment offerings, THR reports.

An annual Amazon Prime membership will go from $119 to $139, while monthly will go from $12.99 to $14.99. Price changes go into effect on February 18 for new subscribers, while current subscribers will see their first renewal period after March 25 reflect the change.