The metaverse, a VR playground Mark Zuckerberg is forcing down everyone’s throats, might threaten to consume us all over the next few years. However, it seems Apple CEO Tim Cook isn’t buying what Zuck is selling yet.
That’s if Bloomberg’s Mark Gurman is to be believed, anyway.
Gurman wrote in his weekly Power On newsletter that Apple won’t participate in the metaverse zeitgeist, most recently accelerated by Meta, even with plans to release its own mixed reality headset possibly as soon as this year. The excerpt in question is in the subscribers-only section of the newsletter, but Gurman shared it for everyone on Twitter.