Apple’s new ad invites you to imagine dying alone without a Watch on your wrist

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Apple wants you to know that buying a $400 smartwatch could be a matter of life-and-death — and it’s brilliantly, gruesomely captured that feeling in a new TV ad.

Titled “911,” the one-minute ad spot doesn’t show any of the gory details — you simply hear three phone conversations between 911 operators and people who managed to use their Apple Watch when facing seemingly imminent death: one who might drown in a sinking car, one who fell a great distance and broke his leg, and a paddleboarder who got swept out to sea.

  • Source: the verge
  • January 2, 2022
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