Elon Musk — the world’s richest man and Twitter’s new owner — expects Twitter to earn almost $10 billion in revenue from subscriptions by 2028, a projection that doubles the $5 billion in total revenue the platform made last year, according to a report from The New York Times.
In a pitch deck viewed by the Times, Musk gave investors a taste of what to expect under his ownership. This reportedly includes driving up Twitter Blue subscribers to 69 million by 2025 and more than doubling that number to 159 million by 2028. Launched last year, Twitter Blue is the service’s $2.99 / month subscription that gives users access to an “undo tweet” button, app customization, ad-free articles, and other exclusive features. Musk expects a huge growth in total Twitter users as well, growing from the 217 million users reported last year to 600 million Twitter users in 2025 and, eventually, 931 million in 2028.