Facebook’s latest metaverse move: Dropping avatars into Instagram

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Summary

Facebook changed its company name to Meta last fall, promising an upcoming metaverse-focused strategy that would blend VR, AR, and the company’s existing social media platforms. Today, Meta announced that its 3D VR avatars would start showing up on the company’s other apps: Facebook, Messenger and Instagram. Meta’s also dipping its toes into promotional gear for avatars, introducing limited-time Super Bowl-themed jerseys. But it’s not exactly the cross-platform metaverse move VR fans might expect.

  • Source: CNet
  • February 1, 2022
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