Robert Bowling, the former creative strategist at Call of Duty studio Infinity Ward from 2006-2012, has commented on the future of the Call of Duty series. Posting on Twitter, Bowling said the Call of Duty franchise needs to be rebuilt.
“We need more than iteration, we need revitalization,” Bowling said in reply to a tweet from Modern Warzone about the current state of Call of Duty.
Bowling said the Call of Duty series could benefit from returning to “core gameplay” instead of “content gateways.”
“We used to treat our players like community and not consumers. We brought them in to the fold for map feedback not market feedback,” Bowling said.