Instagram Stories are getting likes so you can respond without sending a DM

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Instagram is rolling out a new feature it calls Private Story Likes, which lets you like somebody’s Insta Story without sending them a DM. Previously, any response you sent to someone about a Story — whether it was an emoji or a full-on message — showed up as a response in their DM inbox; with this new feature, you can show some appreciation for a Story without clogging up the user’s DMs.

“So now, as you go through Stories, between send message and that little paper airplane, there will be a heart icon,” Instagram head Adam Mosseri said in a video. “And if you tap on it, it’ll send the author of that story a like, and that like will show up in the viewer sheet, not in your DM thread with them.”

  • Source: the verge
  • February 15, 2022
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