Microsoft’s Activision Blizzard purchase is a disaster for gaming

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Microsoft just dropped a bombshell in announcing its intentions to acquire Activision Blizzard for nearly $70 billion … and I couldn’t be more scared for what this means for the industry at large.

We already saw Microsoft building up to these large-scale purchases through small, independent studios early on, followed by the massive Bethesda purchase that was finalized last year. I had hoped that that would be the last purchase of that scale for Xbox, but I was very, very wrong.

Buying Bethesda (or more accurately, ZeniMax Media) felt like it was crossing a line. Xbox already had around 20 studios under it, and adding in an entire publisher felt like a desperate move to bolster its library with exclusives and valuable IP. It made me very suspicious that Microsoft was trying to essentially buy success for this generation of consoles, but the latest purchase is genuinely frightening for what it means for everyone, not just Xbox.

  • Source: Digital Trends
  • January 19, 2022
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