Netflix is finally mixing games into its gargantuan library of content. It’s a huge power play and a markedly different approach from rival services that are primarily focused on snapping up IP. It’s a new way for Netflix to keep subscribers hooked on its service — and gaming could just be its winning play for continued streaming dominance.
Netflix has been experimenting with gaming for a hot minute, but the global rollout of games within the Netflix app itself, announced last week, marks a significant shift in the streamer’s strategy for getting those games to its users. (Games began rolling out to Android devices last week, but the company says that an iOS launch is “on the way.”) Netflix’s games will now be accessible to users much like movies, TV shows, and originals are, and they’ll be able to launch right from within the app once downloaded through the App or Play stores.