TikTok Kitchens will bring viral culinary creations to fans

Image Credit:The Verge

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Summary

TikTok is partnering with Virtual Dining Concepts (VDC) to launch TikTok Kitchens, a delivery-only service that will cook up some of the trendiest recipes on the app, first reported by Bloomberg. TikTok and VDC will reportedly open around 300 locations across the US to start, but plan on expanding to around 1,000 by the end of 2022.

TikTok Kitchens will operate out of existing restaurants, including chains owned by VDC co-founder Robert Earl, such as Buca di Beppo and Bertucci’s. It’s essentially a ghost kitchen service, but unlike some companies in this niche, VDC’s kitchens don’t appear to operate out of satellite, trailer-converted kitchens in parking lots. As the VDC’s description of the service notes, TikTok Kitchens will make use of a restaurant’s existing kitchen and employees but will provide the training, food packaging, and TikTok-sourced recipes.

  • Source: the verge
  • December 20, 2021
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