TikTok team up with Lil Nas X, Bella Poarch, Grimes, and more

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Summary

Because no peace can be found in the age of man, TikTok has decided to partner with select creators, celebrities, and online entities like Lil Nas X, Bella Poarch, and Grimes to release a collection of non-fungible tokens. These TikTok Top Moments, as the company is calling them, are inspired by six “culturally significant” TikTok videos in the form of one-of-one NFTs. TikTok plans to auction them alongside a selection of limited edition NFTs it’ll sell weekly throughout October.

The partnerships, creators, and new material being tokenized and put up for auction vary. Musician Lil Nas X is up first on October 6th with a collaboration with artist Rudy Willingham, while Grimes is collaborating with Brittany Broski (“Kombucha Girl”), and separately with Bella Poarch. TikTok’s full list of collaborations goes into more detail about these selections and more, but is oddly missing details on how creators will actually get paid.

  • Source: The Verge
  • October 1, 2021
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