TikTok is opening up a new way for creators to make money. The company plans to start sharing a cut of revenue with top creators when their videos run alongside certain ads. The program mirrors how YouTube pays out creators, and it could lead to more significant payouts from the platform, which has yet to offer a substantial way for creators to make money.
The new program, called TikTok Pulse, allows ads to be specifically run alongside “the top 4% of all videos on TikTok,” the company wrote in a blog post today. Creators and publishers with at least 100,000 followers are eligible to receive a cut of revenue when their videos are included.