The emoji gold rush is on.
Scores of people are quietly paying tens of thousands of dollars to buy emoji, lured with the promise that they, and only they, will forever own the emoji in question.
Say hello to the hidden world of Yats, the latest online speculative craze. Built on the belief that the familiar cute icons will supplant traditional online handles, the currently invite-only Yat marketplace offers investors a chance to lock in their emoji of choice now — before it’s too late.
And if CryptoKitties and NFTs are any indication, the early adopters stand to make, or lose, a fortune.